Seattle 9:23 pm
[ CHALLENGE ]
Transitioning the app from retail to healthcare offerings presents various challenges.
The shift in user expectations
Balancing Complexity and Simplicity
Integration of New Visual Elements
Ensuring Regulatory Compliance & Health Information Privacy
[ SOLUTION ]
The new design was improved with a modern look and the brand colors, fonts, and UI elements were updated. Aligning the brand as a healthcare provider and accessibility was a top priority. Users are now able to easily navigate the app for their extensive healthcare services without being distracted by retail promotions.
[ TESTIMONIAL ]
Patrick Lopez
Lead Product Designer @ Photon