Seattle 9:23 pm UTC
Sneak peek my
Sneak peek my
Sneak peek my
design process
design process
design process
I imagine and build experiences, digital products and interfaces that disrupt the status quo, win hearts and realize the future.
I imagine and build experiences, digital products and interfaces that disrupt the status quo, win hearts and realize the future.
I imagine and build experiences, digital products and interfaces that disrupt the status quo, win hearts and realize the future.
Where creativity meets functionality and user-centric design takes the spotlight, I bring a blend of strategic thinking and design expertise to every project.
Where creativity meets functionality and user-centric design takes the spotlight, I bring a blend of strategic thinking and design expertise to every project.
01 - Research
Examining data & empathizing with user
In my research approach, I delve extensively into comprehending user behaviors, desires, drivers, and constraints. While critically evaluating the existing product landscape through lenses of both business and user-centric viewpoints.
Employing diverse UX research methodologies such as user interviews, surveys, usability trials, and competitive evaluations enriches my data collection process, enabling deeper insights to inform subsequent stages of development.
Identifying business goals
Carrying out UX audit and performance data for analysis
Understanding user's pain point, behavior and needs
Extracting data, translating requirements and action points
01 - Research
Examining data & empathizing with user
In my research approach, I delve extensively into comprehending user behaviors, desires, drivers, and constraints. While critically evaluating the existing product landscape through lenses of both business and user-centric viewpoints.
Employing diverse UX research methodologies such as user interviews, surveys, usability trials, and competitive evaluations enriches my data collection process, enabling deeper insights to inform subsequent stages of development.
Identifying business goals
Carrying out UX audit and performance data for analysis
Understanding user's pain point, behavior and needs
Extracting data, translating requirements and action points
02- Strategy
Finding where business goals and user needs align
By fostering collaboration, my aim is to pinpoint the convergence of business objectives and user needs.
Through brainstorming, persona creation, and user flow workshops, I support the UX strategy and execution, aiming for a harmonious blend of user satisfaction and practical functionality, whilst aligning the user experience with the business's strategic objectives.
Create user personas, journey mapping
Identify pain points, user feedback, trends
Cross-functional collaboration with stakeholders
Align expectations and project scope to ensure built effort is strategically planned
01 - Research
Examining data & empathizing with user
In my research approach, I delve extensively into comprehending user behaviors, desires, drivers, and constraints. While critically evaluating the existing product landscape through lenses of both business and user-centric viewpoints.
Employing diverse UX research methodologies such as user interviews, surveys, usability trials, and competitive evaluations enriches my data collection process, enabling deeper insights to inform subsequent stages of development.
Identifying business goals
Carrying out UX audit and performance data for analysis
Understanding user's pain point, behavior and needs
Extracting data, translating requirements and action points
01 - Research
Examining data & empathizing with user
In my research approach, I delve extensively into comprehending user behaviors, desires, drivers, and constraints. While critically evaluating the existing product landscape through lenses of both business and user-centric viewpoints.
Employing diverse UX research methodologies such as user interviews, surveys, usability trials, and competitive evaluations enriches my data collection process, enabling deeper insights to inform subsequent stages of development.
Identifying business goals
Carrying out UX audit and performance data for analysis
Understanding user's pain point, behavior and needs
Extracting data, translating requirements and action points
02- Strategy
Finding where business goals and user needs align
By fostering collaboration, my aim is to pinpoint the convergence of business objectives and user needs.
Through brainstorming, persona creation, and user flow workshops, I support the UX strategy and execution, aiming for a harmonious blend of user satisfaction and practical functionality, whilst aligning the user experience with the business's strategic objectives.
Create user personas, journey mapping
Identify pain points, user feedback, trends
Cross-functional collaboration with stakeholders
Align expectations and project scope to ensure built effort is strategically planned
03- Design
Transforming visions into visual masterpieces
Entering the creativity phase, I always start by mapping out the information architecture at a high level to create a structured guideline. Then, generate wireframes to start conversations and discussions with the team and stakeholders. Then hi-fi screens with working prototypes to amplify the understanding of the final product.
Every step I take in this journey is supported by an underlying priority to align business objectives and user needs.
Exploring innovative ideas through IA mapping
Design user flows, screen flows, and site map
Wireframe, hi-fi designs, and prototype
UI design systems that ensure strong accessibility metrics
04 -Validation
Not the best, so we shall test
I utilize methodologies such as usability testing, heatmaps, interviews, focus groups, A/B testing, analytics, and user feedback to confirm the success of designs.
This ensures they meet high usability standards and match user expectations and business objectives. Beyond validation, this process reveals any issues or areas for improvement, allowing for refinements that bring the product closer to user-centered excellence.
Conducting user testing sessions and interviews.
Observe real-time interactions with the product
Maintaining active user feedback gathering.
Conducting additional research, designing, and testing again.
02- Strategy
Finding where business goals and user needs align
By fostering collaboration, my aim is to pinpoint the convergence of business objectives and user needs.
Through brainstorming, persona creation, and user flow workshops, I support the UX strategy and execution, aiming for a harmonious blend of user satisfaction and practical functionality, whilst aligning the user experience with the business's strategic objectives.
Create user personas, journey mapping
Identify pain points, user feedback, trends
Cross-functional collaboration with stakeholders
Align expectations and project scope to ensure built effort is strategically planned
03- Design
Transforming visions into visual masterpieces
Entering the creativity phase, I always start by mapping out the information architecture at a high level to create a structured guideline. Then, generate wireframes to start conversations and discussions with the team and stakeholders. Then hi-fi screens with working prototypes to amplify the understanding of the final product.
Every step I take in this journey is supported by an underlying priority to align business objectives and user needs.
Exploring innovative ideas through IA mapping
Design user flows, screen flows, and site map
Wireframe, hi-fi designs, and prototype
UI design systems that ensure strong accessibility metrics
04 -Validation
Not the best, so we shall test
I utilize methodologies such as usability testing, heatmaps, interviews, focus groups, A/B testing, analytics, and user feedback to confirm the success of designs.
This ensures they meet high usability standards and match user expectations and business objectives. Beyond validation, this process reveals any issues or areas for improvement, allowing for refinements that bring the product closer to user-centered excellence.
Conducting user testing sessions and interviews.
Observe real-time interactions with the product
Maintaining active user feedback gathering.
Conducting additional research, designing, and testing again.
03- Design
Transforming visions into visual masterpieces
Entering the creativity phase, I always start by mapping out the information architecture at a high level to create a structured guideline. Then, generate wireframes to start conversations and discussions with the team and stakeholders. Then hi-fi screens with working prototypes to amplify the understanding of the final product.
Every step I take in this journey is supported by an underlying priority to align business objectives and user needs.
Exploring innovative ideas through IA mapping
Design user flows, screen flows, and site map
Wireframe, hi-fi designs, and prototype
UI design systems that ensure strong accessibility metrics
04 -Validation
Not the best, so we shall test
I utilize methodologies such as usability testing, heatmaps, interviews, focus groups, A/B testing, analytics, and user feedback to confirm the success of designs.
This ensures they meet high usability standards and match user expectations and business objectives. Beyond validation, this process reveals any issues or areas for improvement, allowing for refinements that bring the product closer to user-centered excellence.
Conducting user testing sessions and interviews.
Observe real-time interactions with the product
Maintaining active user feedback gathering.
Conducting additional research, designing, and testing again.
“Comparing Nara to seasoned designers I've encountered, she stands in a league of her own. Her work ethic and the impact of her designs have set a new bar in UX design talent.”
Hussein Saab
Founder, Spark Cards®
“What sets Nara apart is her ability to understand and capture the essence of a brand or concept, translating it into visually stunning designs. Nara has a unique ability to align her designs with our brand identity while infusing a fresh and contemporary aesthetic.”
Ana Espinoza
Co-Founder, Spark Cards®
“Nara seamlessly navigated complex design challenges with a speed and precision that made a significant impact on our project's success. Beyond her expertise, it was her collaborative and friendly approach that made every interaction enjoyable."
Cory Jameson
Senior Product Designer, WAG®
02- Strategy
Finding where business goals and user needs align
By fostering collaboration, my aim is to pinpoint the convergence of business objectives and user needs.
Through brainstorming, persona creation, and user flow workshops, I support the UX strategy and execution, aiming for a harmonious blend of user satisfaction and practical functionality, whilst aligning the user experience with the business's strategic objectives.
Create user personas, journey mapping
Identify pain points, user feedback, trends
Cross-functional collaboration with stakeholders
Align expectations and project scope to ensure built effort is strategically planned
03- Design
Transforming visions into visual masterpieces
Entering the creativity phase, I always start by mapping out the information architecture at a high level to create a structured guideline. Then, generate wireframes to start conversations and discussions with the team and stakeholders. Then hi-fi screens with working prototypes to amplify the understanding of the final product.
Every step I take in this journey is supported by an underlying priority to align business objectives and user needs.
Exploring innovative ideas through IA mapping
Design user flows, screen flows, and site map
Wireframe, hi-fi designs, and prototype
UI design systems that ensure strong accessibility metrics
04 -Validation
Not the best, so we shall test
I utilize methodologies such as usability testing, heatmaps, interviews, focus groups, A/B testing, analytics, and user feedback to confirm the success of designs.
This ensures they meet high usability standards and match user expectations and business objectives. Beyond validation, this process reveals any issues or areas for improvement, allowing for refinements that bring the product closer to user-centered excellence.
Conducting user testing sessions and interviews.
Observe real-time interactions with the product
Maintaining active user feedback gathering.
Conducting additional research, designing, and testing again.
Focus on how it feels also how it looks
Focus on how it feels also how it looks
Focus on how it feels also how it looks